SOCIAL MEDIA MONITORING
Levels of Media Risk
LEVEL 1 CONTROL
- Risk factors that a company can directly control
- Relates to the management company social media pages and private social media postings of employees
- Employees who ignore cyber security and best practices are one of the largest risks that companies currently face
LEVEL 2 INFLUENCE
- Includes entities that have an indirect relationship to the company
- Includes contractors, suppliers, associates and family members of direct company employees
LEVEL 3 EXTERNAL RISKS
- Cannot be controlled or influenced by direct company involvement
- Includes competitors, labour unions,opposition groups, the general public and news media
MONITORING
Daily monitoring of online sources, including social media platforms;
Monitoring of surface, deep and dark web;
Identifying changes or escalations in relevant online narratives;
Identifying events or scenarios that could possibly have a negative impact on the client.
ANALYTICS
Sentiment analysis of public posts of the industry, company and/or key executive employees;
Determining online popularity of a topic or incident;
Identify data breaches;
Identify top sources of relevant social media content;
Determine most influential social media users.
OUTPUTS